Uncouture is a company that participates in having a positive impact on society, by suggesting a reasonable collection in line with the environmental challenges of our time. Uncouture also practices digital monitoring on the major current digital revolutions, such as the "blockchain".
This technology allows to store data in an unchangeable way, to secure them from the centralized web, as GAFAM for example. The blockchain has allowed the rise of NFTs (which are certificates of authenticity of digital goods, these can be: files, images, soundtracks, etc..) The growing adoption of crypto-currencies and NFTs is changing our relationship with consumption. Uncouture in its constant state of innovation has decided to use these new digital tools for its future collections and in a desire to continually relate to its customers.
Previously, our creations were made on mannequins, today they are directly digitized in 3D due to ecological concerns, in order to save fabric and reduce waste. They will also allow in the near future the facilitation of pre-orders for our customers, thanks to "generative couture", in our virtual galleries to come. We want to be as close as possible to the characteristics and desires of our customers, in an inclusive way.
The sustainability of blockchain and the sustainability of a garment go hand in hand, it is in this continuum that we are moving today, into the era of digital and physical that accompany each other, through this new millennium.
Soon, in a few clicks, thanks to your digital wallet, you will be able to wear your avatar in the metaverse, created by Uncouture, while wearing our creation in your daily life. Innovation, digitization and personalization of your clothes are the keys to tomorrow's creation.
